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Objectives
This program combines professional training in
sports and business to cultivate professionals
of sports management in relation to sports
organization, sports competition, sports
facility, sports recreation, and sports
marketing. Students are educated to manage
sports business, administer large-scale sporting
events in compliance with the national athletic
guidelines and international trends, and develop
athletic resources and environment, to help
realize the goal of sports humanization in every
aspect of human life.
Curricular Focus
This curriculum is well organized in accordance
with the departmental goal, the needs and
interests of students. The courses are
successively arranged to meet the requirements
of job market and the trend of sports market,
along with resources from programs of Tourism,
Program of Industrial Management, Program of
Business Management, Program of Management
Information Systems, and Program of Leisure &
Recreation Resources Management.
Application
Based on the founding idea of Aletheia
University and the guidelines of ¡§cultivating
humble, humorous, and humane personality¡¨,
students of this department are educated to
acquire good people skill and optimistic
attitudes, and keep balanced between theoretical
and practical aspects. |
